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This Advanced Digital Marketing course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 3 months
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6 Google Ads Certification : Search Ads, Display Ads, Shopping Ads, Video Ads, App, Measurement
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Make Complex Things Easier Or Analyze Your Competitors Strategy By Mastering 50+ Digital Marketing Tools (Free & Paid)
The manager is in charge of understanding the market’s characteristics and developing branding and marketing plans that boost sales and brand value. The manager is responsible for overseeing a team and carrying out the marketing plan. Pay range: Rs. 40,000 to Rs. 1,20,000
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Our Classroom & Online Digital Marketing Course In Panvel India Curriculum Program Covers Basic To Advance Level Content.
Module 1: Digital Marketing Overview
• Digital Marketing Introduction
• Digital Marketing Vs Traditional Marketing
• Digital Marketing Channels
• Digital Marketing Scope & Career
Module 2: AI In Digital Marketing & Tools
Introduction To AI In Digital Marketing
– Understand What Is AI In Ditital Marketing
– Benefit Of Using AI In Digital Marketing
– Overview Of Top Trending Popular AI Tools In Digital Marketing
Tools:
– Chatgpt
– Copy.Ai
– Rytr
– Midjourney
– Captions
• Understanding Blog & Post
• Introduction To Blogger.Com
• Creating Post & Pages
• Customizing Theme & Setting
Module 4: Business Website Creation
• Introduction To Domain & Hosting
• Introduction To WordPress
• Installing Themes
• Installing Plugins
• Creating & Designing Web Pages
• Using Elementor (Page Builder)
• Understanding E-Commerce
• Installing Woo – Commerce
• Product Listing
• Store Setup Setting
• Introduction To Canva
• Creating Logo
• Creating Social Media Post
• Introduction To Powtoon
• Creating Animated Video
• Creating Presentation Video
Module 8: Reels Mastery Program
Introduction To Instagram Reels
How To Create Engaging Reels Content
Techniques To Create And Shoot Reels
Matching-Up With Trending Audio & Music
Understanding & Applying Latest Trends & Challenges
How To Grow Audience With Reels
Module 9: Search Engine Fundamental
• What Is Search Engine
• Top Search Engines
• How Search Engine Works
Module 10: Introduction To SEO
• What Is SEO
• Types Of SEO
• What Are Meta Tags & Importance
• Meta Title
• Meta Description
• Meta Keywords
• URL Optimization
• Content Optimization
• Keywords / Keywords Density
• Bold / Italic / Underline
• Heading 1 To 6
• Anchor Text
• Page Load Time Optimization
• Image Optimization
• Favicon
• What Are Backlinks & Its Importance
• Precautions To Create Backlinks
• Domain & Page Authority
• Do Follow & No Follow
• Keyword In Anchor Text
• Where & How To Create Backlinks
• Business Directory Sites
• Social Book Marketing Sites
• Video Submission Sites
• PPT Submission Sites
• Image Submission Sites
• Blog Commenting
• Guest Posting
• Web 2.0
• What Is Sitemap & Importance
• What Is Robots.Txt & Importance
• What Is SSL & Importance
• What Is Schema & Importance
• What Is AMP & Importance
• 404 Error
• 301 / 302 Redirection
• Canonical Tag
• Local SEO Introduction
• Local SEO Ranking Factors
• Google My Business Setup
• Video Optimization Introduction
• Video Ranking Factors
• Youtube Studio Video Setup
• What Is Keyword & Keyword Research
• Tools Used For Keyword Research
• How To Use Keyword Planner
• Types Of Keywords
• What Is Google Algorithm
• Impacts Of Google Algorithm
• Panda
• Penguin
• Hummingbird
• Google Mobile-Friendly Update
• Pigeon
• SandBox
• Google RankBrain
• Google Possum
• Google Fred
• White Hat SEO Techniques
• BlackHat SEO Techniques
• Gray Hat SEO Techniques
•On Page SEO Audit Reports
•Off Page SEO Audit Reaports
Module 20: Competitor Analysis
•Introduction To Competitors Analysis
•Tools For Competitor Analysis
Module 21: Content Keyword Mapping
•Writing SEO Friendly Content
•Focus Keyword Research
•LSI Keywords
•Highlight Keywords
•Content Structures
•Type Of SEO Content
Module 22: Website Link Building
•How To Find Website’s To Create Links
•Creating Backlinks Practically For Website
Module 23: Facebook Optimization (SMO)
•Creating Facebook Account
•Creating Business Page
•Adding Business Logo & Cover Pictures
•Overview Of Business Page
Module 24: Instagram Optimization (SMO)
•Creating Instagram Business Account
•Setup Business Account Setting
•Overview Of Business Account
Module 25: Linkedin Optimization (SMO)
•Creating Facebook Account
•Creating Business Page
•Adding Business Logo & Cover Pictures
•Overview Of Business Page
•How To Find Jobs Using Linkedin Jobs
Module 26: Social Media Automation
• What Is Social Media Automation
• Tools Used For Social Media Automation
• Schedule Post & Connect Social Channels
Module 27: Social Media Calendar
• Creating Social Media Calendar List
• Monthly
Module 28: Content Marketing
•Understanding Content Marketing
•Types Of Content Fomat
•Creating Dynamic Content
Module 29: Copy Writing & Ad Copy
Introduction To Copywriting & Adcopy
•Role Of Copywriting In Digital Marketing
•Role Of Adcopy In Digital Marketing
Understanding Target Audience
•How To Do Market Research & Competitor Analysis
•Finding Out Customer Needs, Pain Points And Trends
Storytelling Using Copywriting
Creating Best Call To Action (CTAs) AdCopy
Module 30: Influencer Marketing
•What Is Influencer Marketing
•Case Study Of Influencer Marketing
Module 31: Lead & Traffic Generation
• What Is Lead
• Methods To Generate Traffic
• Landing Page Optimization
• Understanding Thank You Page
Module 32: Landing Page Optimization
• Landing Page Optimization
• Understanding Thank You Page
Module 33: Facebook & Instagram Marketing
• Basic Facebook & Instagram Ads
• Introduction To Ad Manager
• Types Of Ads (Ad Manager)
• Introduction To Linkedin Marketing
• Types Of Ads (Linkedin Marketing)
Module 35: Re-Marketing & Conversion
• What Is Remarketing
• Benefit Of Remarketing
• Creating Of Remarketing Campaigns
Module 36: Search Engine Marketing
• Introduction To Search Engine Marketing
• Concept Of PPC
• Understanding Bidding Strategy
• Types Of Ad Extension
• Ad Group Setup
• Types Of Keywords
• Dynamics Ads
• Quality Score
• Ad Rank
Module 37: Online Display Marketing
• Introduction To Online Display Marketing
• Bidding Strategy
• Understanding Ad Group
• Creating Responsive Ads
Module 38: E-Commerce Marketing
• Understanding Shopping Campaign
• Creating Merchant Center Account
• Adding Product To Merchant Account
• Creating Shopping Campaign
Module 39: Video Marketing
•Understanding Video Ads Campaign
•Types Of Video Ads Options
•Upload Video On Youtube For Video Marketing
Module 40: Mobile App Marketing
•Creating App Campaign
•Understanding IOS And Android App
•Selecting App To Promote
Module 41: Discovery Ads
•Creating Discovery Campaign
•Understanding Carousal Ads
Module 42: Performance Max
•Understanding Performance Max Campaign
•Platform To Promote On Performance
•Bidding Strategy
Module 43: Google Search Console
• Introduction To Search Console
• Submitting Sitemap
• Submitting International Targeting
• Understanding Organic Performance
Module 44: Google Analytics
•What Sis Google Analytics
•Importance To Google Analytics
•Real Time Traffic
•Audience
•Acquations
•Behaviors
• Introduction To Growth Hacking
• Case Study Of Growth Hacking
Module 46: Online Reputation Management
• What Is ORM
• Importance Of ORM
• Review & Complaints
• What Is Email Marketing
• Benefits Of Email Marketing
• Creating Subscriber List
• Creating Template
• Reporting
• Importance Of Whatsapp Marketing
• Benefit Of Whatsapp Business
• Setup Of Whatsapp Business
• What Is Blogging
• Topic Selection
• Formats Of Blogging
• What Is Google Adsense
• How To Apply For Google Adsense
• Adsense Policy
Module 51: Affiliate Marketing
•What Is Affiliate Marketing
•How To Apply For Affiliate Marketing
•Strategy For Affiliate Marketing
• What Is Dropshipping
• Understanding Dropshipping Concept
• Case Studies Of Dropshipping
• What Is Freelancing
• How Freelancing Works
• How To Quote Client
• How To Get Clients
• Creating Freelancing Portfolio
• Creating Resume
Module 55: Interview Preparation
• Interview Question
Are you still unsure which course would be best for you?
For more information, get in touch with our counselor right now.
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#India NO-1 Online Digital Marketing & Website Development IT Training Institute in Rajkot Gujarat India
Devweb Technology is award winning digital marketing institute provides best digital marketing course in Rajkot India. We Offer Online Offline Course.
