Best SEO training in Rajkot, offered by Devweb Technology a well-known brand in the IT Industry. Our SEO training classes are not only beneficial for freshers, experienced and professional can also take advantage of this course. SEO is used to increase the ranking of any website in search engines.
What is SEO ?
Nowadays many blogs and many websites are publishing worldwide, but only a few blogs and websites get traffic from search engines. SEO is the organic way that we can use our website to the top of the search engines so that more and more people will visit it. If you want to learn how to rank a website then we have Advanced SEO training classes in Rajkot.
Search engine optimization is an organic process of improving the quality and quantity of website traffic from search engines. SEO focuses on unpaid traffic rather than direct traffic or paid traffic. So that we can generate more leads through SEO organically.
TYPES OF SEO
SEO is divided into two different types :-
• On-page SEO
• Off-page SEO
ON-PAGE SEO – On-page SEO is also called “on-site SEO”. It is the act of optimising the various parts of your website that affect search engine rankings in SERP. Unlike technical and off-page SEO, the main objective of on-page SEO is to provide search engine crawlers more signals so that they can understand the meaning.
OFF-PAGE SEO – Off-page SEO is also known as “link building”, Off-page SEO refers to SEO tactics which are applied outside of a website to improve its rankings. These tactics include link building, guest posting, social media marketing, and many more. The goal of off-page SEO is to get search engines to check your site as more trustworthy and authoritative.
TECHNICAL SEO – Technical SEO is part of on-page SEO, which focuses on improving elements on your website to achieve a higher rank.
Key Elements of SEO
SEO is made up of numerous different elements, and knowing what they are and how they work is the key to understanding the importance of SEO. In short, SEO makes your website more visible, and that means more traffic and more opportunities
1. Keywords – The keywords must be well researched, carefully chosen, and more used in the content to make it more effective.
But what are the keywords?
Keywords are the words or phrases that are used to find the content online and then used to connect with the prospects who are looking for their services and products. While keyword researching, it is more important to choose one which has high search rates and low competition.
2. Content – A well-written content is a crucial part of SEO because it works as a vehicle from which you can reach and engage the audiences. Content must be good and attractive to the users. Moreover, it must be educational, relevant, interesting, and shareable. Content includes variety of forms including-
- Web page content
- Blogs
- Infographics
- Podcasts
- Whitepapers and E-books
- Social media posts
- Local listings
3. Search engine marketing – Search engine marketing or SEM presents the paid marketing platforms which involve things like Google AdWords, Native ads, Social media ads, PPC, Display ads, and many more. From which we can convert prospects into customers.
WHY CHOOSE US?
- SEO course designed by our expert faculties
- PPC, Google AdWords, SMO, Social media marketing also included
- Live Project Training with video lectures
- We provide PPT and PDF study material to all students
- Basics to Advanced SEO Techniques and Tools
- Ethical SEO Training based on trendy pattern
- Small batches with daily practice and assignments
- Get placed with our team after completion of SEO training
- Training on content writing
WHY SEO TRAINING IS IMPORTANT?
Whatever your business is, if you have a website or blogs , SEO can help you to get targeted traffic from search engines. SEO is important because-
All the search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain more visitors to your website, your website needs to appear in one of the top positions in SERP.
SEO is not only about search engines but good SEO practices can also improve the user experience and benefit of a website.
SEO is best for the social promotion of your business website. People who are likely to find your website by searching Google or Yahoo or any other search engine are more likely to promote it on Facebook, Twitter, or other social media platforms.
SEO is important to run large websites very smoothly. Websites which have more than one owner can benefit from SEO directly or indirectly. Its direct benefit is an increase in organic search engine traffic.
SEO can help you forward in the competition of digital marketing and ranks your website at top position on SERP. If two web sites are selling the same product, the website which has SEO is more likely to have more customers.
