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Technical SEO is part of on-page SEO, which focuses on improving elements on your website to achieve a higher rank. This includes factors like website speed, mobile-friendliness, secure (HTTPS) connections, and proper website structure.
On-page SEO is also called “on-site SEO”. It is the act of optimising the various parts of your website that affect search engine rankings in SERP. Unlike technical and off-page SEO, the main objective of on-page SEO is to provide search engine crawlers more signals so that they can understand the meaning.
Off-page SEO is also known as “link building”, Off-page SEO refers to SEO tactics which are applied outside of a website to improve its rankings. These tactics include link building, guest posting, social media marketing, and many more. The goal of off-page SEO is to get search engines to check your site as more trustworthy and authoritative.
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A well-written content is a crucial part of SEO because it works as a vehicle from which you can reach and engage the audiences. Content must be good and attractive to the users. Moreover, it must be educational, relevant, interesting, and shareable.
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Using ethical and best practices to improve your website's visibility, as opposed to black hat techniques that may violate search engine guidelines and result in penalties.
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Keyword Research SEO Live Project 1
Complete your research on keywords and recommend five for each page to aim for in order to improve your page’s search engine ranking.
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Complete the on-page SEO analysis for the client’s website and make recommendations for adjustments based on those findings.
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Perform off-page analysis on the specified website and make recommendations for how to raise each page’s domain and page authority.
Analysis of Competitors for SEO Live Project 4
Complete a thorough competitive analysis for the customer and submit a report.
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