Devweb Technology is a results-driven digital marketing agency in Rajkot, Gujarat, committed to helping you realise your online goals. We design and deploy the latest strategies that will help to meet your goals. We combine years of experience with a love to create innovative and successful good marketing campaigns, which are suitable according to the needs of clients.
The Best Google Ads Training course offered by Devweb Technology covers all the essentials of successful paid search marketing techniques and latest tricks led by industry experts. We have an expert panel, who are having many years of experience and relevant knowledge to do effective analysis of competitors as well as the market. This Advanced Google Ads Training course equips you with all concepts and trendy techniques required to know to make yourself more competitive in the Google Ads Marketing.
Some facts about the Google AdWords :
- Google owns this online advertising platform.
- 96% -97% of Google’s revenue comes from advertising alone.
- 80% of online users can reach through Google AdWords.
At Devweb Technology, we are providing Best Google Ads training in Rajkot with a systematic approach towards improving the search visibility of the websites. Our Advanced Google Ads Training in Rajkot is 100% practical and job-oriented. Being the reputed and Top Google AdWords and PPC training institute in Rajkot, our search engine optimization (SEO) training will provide you with the knowledge of increasing the ranking of key terms in famous search engines, such as Google, Bing etc.
Some highlights about our Top Google Ads Training :
Our Advanced Google Ads training in Rajkot will teach you how to bring more traffic and more customers to increase the return on investment for a business, also, how to promote and build a brand over the internet. This Best Google Ads Training course is designed for students, working professionals, entrepreneurs, and enthusiasts to handle digital marketing campaigns efficiently.
To join Best PPC training at Devweb Technology, Contact with us. We will be very happy to assist you with your career goals!
Google AdWords (PPC) – Syllabus :
- Introduction to Paid Advertising
- What is Paid advertising
- Benefits of Paid advertising
- Business objectives in paid ads
- Branding Campaign
- Direct marketing campaign
- Paid advertising channels
- Paid Bidding Strategies
- Premium Ad Networks
- Introduction to Google Ads(PPC)
- Overview of Google Ads
- Account Setup
- Billing Methods
- Old Version vs. New version
- Google Ads Interface Tour
- Basic Google ads Terminology
- Recent updates in Google Ads
- Account structure in Google Ads
- Account Limits
- PPC(Pay Per Click Campaign)
- Types of Campaigns
- Defining the objective of the campaign
- Location Targeting
- Language Settings
- Google Partners
- Bidding Strategies
- Defining the Budget
- Ad Scheduling
- Ad delivery and Ad Rotation
- Ad Groups and Keywords Setup
- What is an Ad Group?
- How to set up Ad Groups
- Keyword Research
- Keyword Match Types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
- Creating a Plan with Estimations
- Adding Keywords to Ad Groups
- Ad Formats and Guidelines
- Types of Ads
- Expanded Ad Format
- Responsive Ad Format
- Call Only Ad
- Structure of Ad
- Elements of Effective Ads
- Writing the Ad Copy
- Final URL of Ad
- URL Options
- Mobile URL Option
- Best and Worst Ads Examples
- Google Ads Guidelines
- Copyrights & Trademark Guidelines
- Google Ads Auction and Bidding
- What is Ads Auction
- What is Ad Rank
- What is Quality Score
- How to improve Quality Score
- Improving Ad Relevance
- Improving Landing Page Experience
- Improving the CTR
- What is Actual CPC?
- How does QS affect the Cost?
- Types of CPC’s
- Bidding Strategies
- Auction Insights Tool
- Ad Extensions
- Sitelinks Extension
- Callout Extension
- Structured Snippet
- Call Extension
- Message Extension
- Location Extension
- Affiliate Location Extension
- Price & Promotion Extension
- App Extension
- Automated Extensions
- Conversion Tracking
- What is Conversion
- Types of Conversions
- Website Conversion
- App Conversion
- Call Conversion
- Offline Conversions
- Implementation Conversion Tracking
- Practical Case Study
- Analyzing Conversion Reports
- ROI Calculation
- Campaign Reports Analysis
- Key Performance Indicators (KPIs)
- Different Levels of Data Analysis
- Segmenting Data
- Filtering Data
- Column Customization
- Search Terms Report
- Auction Insights Report
- Keyword Reports
- Automated Rules
- Dimensions Report
- Display Ads Campaign
- What is Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- Conversion Tracking
- Gmail Ads
- Creating a Gmail Ads Campaign
- Remarketing Campaign
- What is Remarketing
- How to build audience list
- Types of Remarketing Audience
- Website audience
- App Audience
- Customer List
- Custom Remarketing List
- Create a Remarketing Campaign
- Remarketing Ads
- Conversion Tracking
- Common troubleshooting issues.
- Measuring Results of Campaign
- Video Marketing with YouTube
- Why video marketing?
- Setting a Video Campaign
- The objective of Video marketing
- Instream Ads
- Discovery Ads
- YouTube Targeting options
- Bidding Types
- Type of YouTube Ads
- Creating a YouTube Ad
- Remarketing Lists on YouTube
- Reporting and Analysis
- Shopping Ads Campaign
- What are Shopping ads
- Shopping Campaign Setup
- Google Merchant Centre
- Data feed Setup
- Types of Data feed
- Data feed Properties
- Ad groups and Product groups
- Bidding strategies
- Reporting and Analysis
- Mobile Marketing Campaign
- Why Mobile marketing
- Types of Mobile marketing campaigns
- Creating Universal app campaign
- Bidding Strategies
- Location & Budget settings
- Ad Formats
- Conversion Tracking
- Reports
- Google Ads Tools
- Opportunities Tool
- Account Access Levels
- Change History Tool
- PPC Manager Account (My Client Centre)
- Google Ads Editor
- Google Scripts
- Business Manager
- Account Linking
